Impacting the consumer through digital media - TPA
Tampa International Airport hit the mark in reaching consumers by tugging at their heartstrings, their human side. By appealing to their emotions with a heartfelt story about a little boy that lost his stuffed friend while traveling, the aviation company was able to draw in millions of views. But most importantly, they gained their audience's trust and garnered brand loyalty by going above and beyond for the little guy.
Tampa International put the customer first, understood their needs, and gave engaging content that consumers thought was worth sharing on social media. They built trust with their audience by telling an engaging and heartfelt story. The story went viral within just a few days and by the end of the week, everyone was talking about how appealing and customer-friendly their brand is.
And it did not stop there. TPA continued to engage with its audience by individually replying to some of the positive comments they received. Even with the overwhelming response to their now-viral post, they took the time to continue their customer-loyal image by actively engaging.
Of course, there is always room to be better or more efficient with your end goal. That is if you have the time to prepare in advance. But since their narrative happened in real-time, what they set out to achieve worked beautifully! Thanks to their quick-thinking and incredibly creative operations manager. Give that man a raise!
This just goes to show that your social media marketing and presence does not have to be overly dramatic to gain attention. This simple yet inspiring story reached millions of people in just a matter of days. Consumers want to be valued and heard by companies. We want them to pay attention to our wants and needs. Being customer-oriented helps to build trust. TPA's marketing appealed to people because it was real.
Tampa International Airlines frequently posts on social media to engage their audience. The platforms used are Facebook, Instagram, Twitter, and YouTube. After reviewing their social media marketing, my view of this brand is extremely positive. It makes me want to go to their airport and travel! The brand posts inspiring content mixed with a bit of humor. The company seems fun and customer oriented. TPA's social media image presents like a good friend you always want to have around.