Influencers on social media

This type of marketing is very lucrative, and pure genius for influencers. Once you have that "it" factor, and people start noticing you, you are good as gold. Companies will pay influencers the big bucks to wear, eat, and advertise their products. According to the CBS article, influencers are paid upwards of $200,000 for advertising a product. 


I have seen this type of marketing before, where Jenelle Evans from Teen Mom was a spokesperson for various products. This is how she was making a living after being cut from MTV's Teen Mom. But in order to maintain a relationship with a company and sponsor their products for pay, you have to be a good person, with morals, and there can be no negativity associated with you. For example: Jenelle Evans was fired from Teen Mom because her husband David Evans posted racist jargon on his social media, and Jenelle did not speak up disapproving of his behavior. This banter has continued for years, so the companies that were paying Jenelle to market their products online cut all ties with her. 

Companies find younger, popular social media influencers to market for them. This is genius for the company because all they really have to do is tell the influencer what they want them to do with their product, (wear a t-shirt, use face wash, drink tea, etc ) for a specific length of time and pay the influencer money to do it. Influencers lay a huge role in marketing today because of social media. Millions of people view these influencers, and it is major advertising for a company. 

Influencers are not celebrities per se, but in a way, they are nowadays thanks to social media. Real reactions from everyday people wearing or using a product make the rest of us go hmm... I want to try that! Marketing at its best!

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